I was reading a Fortune magazine article the other day.
There’s a nerdy looking plastic surgeon in Omaha, and he specializes in nose jobs.
This guy was a bit of an internet entrepreneur, and he actually started one of the first plastic surgery websites, back around 1996, right when the internet started up.
He put on his website lots of “before and after” pictures for the surgeries that he has done.
Before and after pictures – the best way to sell a nose job, indeed.
One day, he gets a call from a concerned woman.
The woman said that she was being seen by another plastic surgeon, and this other surgeon was showing off pictures of the Omaha surgeon’s work as his own.
She wanted the Omaha surgeon to know that some other doc was taking credit for his work.
Due to the fact that the Omaha surgeon had so many pictures online of his successful jobs (he says that nose jobs are extremely difficult to perform, and I can see his point), he was an easy target for docs with not-so-high ethical standards. And probably professional expertise.
So this doc hired his dad (a nerdy looking lawyer that was a World War II pilot) and they started aggressively going after anyone that was stealing his pictures and claiming his work as their own.
They sued for copyright infringement, basically.
And they are making quite a bit of money from the settlements they get through these lawsuits.
A somewhat related thing happened to me lately.
I was chatting with someone that had some frac sand testing done in India.
The gentleman that I was chatting with didn’t seem so sure about the lab’s results, so he wanted me to glance over the report, and give him my thoughts.
As I was reading the frac sand test report, there was a lot of “informational filler” material in the report.
It sounded very familiar.
Used phrases like “old school” to describe the sphericity and roundness test chart.
Hmmmm….
This lab was stealing content directly from my website!
Ha!
I’m not one to sue for something like this.
Why sue, when it’s an indicator that the content I’m putting out there is informative, and good enough for the other lab to copy.
I’m just darn flattered by this lab, and its staff.
It’s one of the ways to sell a business like my frac sand and barite testing services… teach, inform, and explain in a manner that is fun to read.
Someone out there in the market for my services will hire me over the other guy, because I “put it all out there” and don’t hide anything.
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