Ever notice at any department store that when you walk in, there is always a perfume and makeup section right up front?
You are forced to walk through this section in any department store, even if you are just there to buy a pair of black socks.
Why?
For starters, those are products with great profit margins.
If you can think of what it takes to manufacture a piece of clothing and import it into the country, then get it into the store, you can see why those would be high cost items.
The profits for the store are small.
Perfume, on the other hand, is scented liquid in a fancy bottle, selling for far more than the cost of goods that are in it.
Nice profit margins.
A gent by the name of Harry Selfridge worked his way up a Chicago department store corporate ladder in the late 1800s.
He married a rich gal, and then had some “walking around money.”
So, he went to London and opened a department store.
Ol’ Harry didn’t like the fact that because of all the horse and carriage traffic in the streets of London, people came into his store with horse manure on their shoes.
He didn’t like that when the customer came into his store, they were greeted by the smell of horse crap.
So, he killed two birds with one bottle, and moved the perfume section to the entrance.
Now, every woman had to walk through the high profit center of his store on their way in to just buy socks. Many stopped to squirt some scent on themselves and buy a bottle.
And, the perfume masked the musky manure smell in the entrance.
Winna’ winna’, chicken dinner.
That’s NOT the way I do business.
Nope.
I want you to see, smell, and (I dare you) touch the “horse manure” of my business lines.
Let’s start with my frac sand and barite testing business.
* I am not the flagship proppant lab in the US, and eventual buyers of your frac sands may ask for test results from the flagship lab (Stimlab). I also don’t do conductivity testing.
* I don’t have a staff of technicians and engineers that scamper about, doing my bidding, while I sip a latte. I don’t have a cute assistant that calls you asking for your credit card info.
The flip side:
** If you hire me to do your testing, I work closely with you and do nearly all the testing myself (I hire a highly trained chemist for acid and turbidity).
** We chat on the phone regularly about your sand and how it looks. We strategize on additional samples and deposits to test, and what tests to perform.
** If you have frac sand, I link you up with honest frac sand marketing folks (if you want) to take your sand to the next step.
** My business is geared to the frac sand explorer who needs to test multiple samples –right now! — on a budget, in order to determine if and where they have their best sands.
Now, on to my expensive printed newsletter, Frac Sand Fortunes, found here:
https://www.globalenergylaboratories.com/newsletters/
* It is expensive ($97 per month, at this time), but I repeat repeat myself.
* It is not for those that sit back and are afraid to take action on excellent how-to information.
The flip side:
** If you consider it an investment in yourself and your business, it can have one heckuva rate of return. And it’s probably tax deductible, check with your advisor.
** Each issue has actionable, how-to, step-by-step info on how to make it in the frac sand business, or other related businesses. It’s for do-ers.
** You hear recorded interviews from people you would probably have never had the time or the opportunity to sit down and grill about their business. Instead, I do the dirty work, and you get to listen to or read the interview while smoking a big, fat, expensive cigar!
Finally, my emerging business of frac sand valuation (yes, I can perform a valuation of a frac sand deposit or mine).
* I don’t have a huge staff of engineers and technical experts at my command to storm onsite and measure your property and take core samples and everything.
* I’m not an international mining consulting firm that can print your valuation on expensive binders and thick parchment paper, with a 90 year old crest on the letterhead.
The flip side:
** Working with me, I can put together a package of frac sand testing AND valuation, in order to help you get both important steps done quickly on a budget, because I know that testing alone can mean a significant investment.
** I charge by “the project” (with testing included, if you want), and with me you don’t have hordes of engineers and middle managers billing you by the hour for questionable tasks like “project scoping meetings.”
** You get a legitimate valuation of your frac sand deposits or mine to literally “take to the bank” if you need to; I’m a professional engineer, frac sand expert, and business owner and understand the value of your deposit or mine.
**A good valuation of your sands can turn you into a millionaire (on paper anyway!) almost overnight.
So, if you don’t mind smelling the “manure” in my business, give me a call.
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